In the past month, the shaping hands of Klaus Roewe became visible, after his entrance at Lilium as CEO over 18 months ago. Klaus brings with him distinctive Airbus experience including leading the A320 family and neon programs – the most successful commercial aircraft ever – and leading the entire service organization of all Airbus commercial aircrafts. Lilium is now shaping an ecosystem with the announcement of the service organization Lilium POWER-ON during the Singapore Air Show.
Like no other, Klaus Roewe knows what global customers expect from a global operational availability of an aircraft. So with this experience, he and his team are shaping the POWER-ON ecosystem, supported by partners, to become leading in customer experience.
New Business Unit
Lilium POWER-ON is a new business unit that will offer the full aircraft manufacturer services portfolio. Customers can access training services, maintenance operations, material management and global distribution, flight operations support, ground service equipment, and digital solutions. Strategy is to enable seamless, efficient services and robust aftermarket products, leveraging industry-leading partners. Lilium has appointed Senior Lilium Executive Dominique Decard to head the eVTOL industry’s first Customer Service organization. “The services revenue and contribution margins will play a crucial role in Lilium’s profitability. I am excited to lead this organization from the very beginning with a clear vision for our customers.”
Empowering Liliums Businessmodel
Lilium estimates the services market for the Lilium Jet will reach at least $5 billion by 2035 with significant margins. Lilium showed courage by providing an indication of at least $5 billion for their after-sales services market. Two key parameters for after-sales services indications are the number of aircraft sold and the average annual flight hours. During the full-year 2023 business update, Lilium did not provide further details and substantiation about the $ 5 billion and the potential profitability, so it’s too early for businessmodelling. In our view, Lilium needs to deliver approximately 500 – 1000 Jets annually from 2026 to 2035 to make this a reality.
For now that seems impossible, but perhaps Lilium is more confident due to potential interest from global airlines for regional flights and first and last-mile flights to connect with excisting network flights. We eagerly await news, some of which may come even before summer, especially if you carefully listen to hints during the full-year 2023 business update.
Other Lilium Partner & Customer News
Lilium partners with PhilJets to bring eVTOLs to Asia, starting with the Philippines
Lilium and PhilJets, a leading aviation provider of global services in the ASEAN region, today announced the signing of a Memorandum of Understanding at the Singapore Airshow. The agreement includes the intent to purchase 10 Lilium Jets, as well as a future strategic collaboration on the establishment of an eVTOL operation network across the Philippines and other Southeast Asia countries, such as Cambodia.
Lilium designates future Orlando International Airport (MCO) vertiport as key RAM network hub
Lilium and global pioneer in Regional Air Mobility (RAM), announced today its designation of the future Orlando International Airport (MCO) vertiport as a network hub for Lilium Jet operators in central Florida. Lilium also announced its support for Florida House Bill 981, which proposes the designation of the Greater Orlando Aviation Authority (GOAA) as the Advanced Air Mobility (AAM) test site for the State of Florida.
Lilium video: Hear directly from Lilium’s CEO Klaus Roewe as well as ArcosJet Founder and CEO Mikhail Alenkin, a Lilium Jet customer, on our preparations for entry into service including how we are preparing for first manned flight and the unique design of the Lilium Jet.
Lilium and AJW Group form Strategic Collaboration as part of Lilium’s Aftermarket Services
AJW Group, a world-leading independent aircraft component parts, repair, and supply chain solutions provider, and Lilium, have signed an agreement to develop global material services and distribution to support the Lilium Jet’s global aircraft operations and Lilium’s Aftermarket Services Business.
Lilium partners with Star Charge to develop best-in-class charging system for eVTOL operations
Star Charge offers best-in-class high performance chargers with liquid cooled cables reducing charging time significantly Lilium orders 120 chargers from Star Charge for its own use and for customers’ vertiports Star Charge´s charging system will power Lilium’s ground and flight-testing aircraft this year and will also be used at its delivery center Fully compatible with the globally accepted Combined Charging Standard (CCS) for eVTOL interoperability.
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